The Beatles Are Coming! is the fifth book by Beatles author/historian Bruce Spizer. The book covers the Beatles first visit to the United States and the events leading up to the group’s arrival on February 7, 1964. The book is 246 pages and contains over 450 images, including over 50 previously unpublished photos of the Beatles and never-seen-before documents.
The Beatles Are Coming! is the most thorough and accurate book ever published on how Beatlemania evolved in America. It details why Capitol Records turned the group down four times before finally agreeing in late November, 1963, to release the Beatles records. It tells the stories of two small record labels, Vee-Jay and Swan, who issued the group’s records without success in 1963. It details the American media coverage of the Beatles in late 1963, when Beatlemania was viewed as a curious fad happening in England that could never catch on in the United States. It explains how the Beatles were booked for appearances on The Jack Paar Program and The Ed Sullivan Show, as well as two concerts at Carnegie Hall. The book concludes with stories and pictures of the Beatles historic first U.S. visit in February, 1964.
In researching the project, the author reviewed hundreds of documents, magazines, and pictures as well as television news stories from 1963 and 1964. His interview subjects included influential newsmen such as Walter Cronkite, who wrote the foreword ot the book, and Edwin Newman, staff members of The Ed Sullivan Show, former president of Capitol Records Alan Livingston, employees of Carnegie Hall and numerous others with first-hand memories.
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